About me
Danilo Coppola
I'm a digital health entrepreneur, sport performance consultant and an amateur athlete, with a background in nursing (BSc), sport nutrition (MSc) and performance coaching (CSCS).I focus on proactively optimise human performance through athlete-inspired and wellbeing-led strategies, integrating clinical care, sport science and innovation.
performance - wellbeing - innovation
connecting the dots
Designing a smart ecosystem combining sport performance and wellbeing
Digital Health Entrepreneur
FitShifter
FitShifter is a B2B digital wellbeing platform that helps shift-based organisations enhance performance by tackling burnout and attendance issues.
We are re-imagining employee wellbeing through field-tested strategies like LiveBurnout and EUD-AI, inspired by elite sport.Born from my experience as a frontline healthcare worker and sport performance consultant, FitShifter sits at the crossroads of organisational challenges and human-centred solutions.
Sport Performance Consultant
Become Performance
“To truly evolve, you don’t just set goals—you become them.”
This philosophy drives everything I do and forms the foundation of my sport consulting company, built on years of experience with elite athletes across a range of sports.
Performance isn’t just about training or nutrition—it’s about identity. When athletes embody their goals, they create the momentum needed to achieve them.
Athlete
more than just theory
It’s practice.
Balancing the demands of entrepreneurship and endurance training, while pursuing longevity and health optimisation, is challenging.
By applying the same wellbeing and performance principles I share with others, I’ve found a sustainable formula for making it work.
This isn’t just a framework—it’s a lived experience.
