About me

Danilo Coppola

I'm a digital health entrepreneur, sport performance consultant and an amateur athlete, with a background in nursing (BSc), sport nutrition (MSc) and performance coaching (CSCS).I am deeply passionate about the art of optimizing human performance, combining athlete-inspired methods with wellbeing-led strategies that integrate clinical care, sport science, and innovation.

performance - wellbeing - innovation

connecting the dots

Designing a smart ecosystem where sport performance meets well-being

Digital Health Entrepreneur

FitShifter

Born from my experience as a frontline healthcare worker and sport performance consultant, FitShifter is an end-to-end wellbeing platform built for the unique challenges of healthcare workers and their organizations.It delivers evidence-based tools that adapt to the workforce and provides organisations with measurable, actionable insights on workload impact, helping them better support their people and strengthen their business.

Sport Performance Consultant

Become Performance

“To truly evolve, you don’t just set goals, you become them.”
This philosophy forms the foundation of my sport consulting company, built on years of experience with elite athletes across a range of disciplines and the most demanding sporting environments.
In parallel, I advise from small to legacy organizations, fostering partnerships and shaping their role as reference points for high-performance sport in the global landscape.

Athlete

it's not just about theory

It’s about practice.
I apply the same wellbeing and performance principles I share with others in my own life, striving to lead by example for myself, my clients and my community.

making a difference

I’m always eager to connect with like-minded individuals who share the ambition of driving cultural and personal change through collective effort.
If you’re on a similar journey, or simply curious to learn more, let’s connect.