I'm a digital health entrepreneur, sport performance consultant and an amateur athlete, with a background in nursing (BSc), sport nutrition (MSc) and performance coaching (CSCS).I am deeply passionate about the art of optimizing human performance, combining athlete-inspired methods with wellbeing-led strategies that integrate clinical care, sport science, and innovation.

Designing a smart ecosystem where sport performance meets well-being
I am an operator-led entrepreneur with a strong bias for execution at the intersection of health, performance and technology. I build from first principles, translating real-world constraints into scalable, evidence-driven products.
My focus is on measurable outcomes, operational relevance and defensible differentiation, i.e. shipping practical solutions that solve non-theoretical problems for demanding users while maintaining commercial and regulatory discipline.


“To truly evolve, you don’t just set goals, you become them.”
This philosophy forms the foundation of my sport consulting company, built on years of experience with elite athletes across a range of disciplines and the most demanding sporting environments.In parallel, I advise from small to legacy organizations, fostering partnerships and shaping their role as reference points for high-performance sport in the global landscape.
It’s about practice.
I apply the same wellbeing and performance principles I share with others in my own life, striving to lead by example for myself, my clients and my community.
